PRIVACY POLICY
Effective Date: October 6, 2026
Last Updated: October 6, 2026
The Forty Company (“The Forty Company,” “Forty,” “we,” “us,” or “our”) respects your privacy and is committed to protecting information that we collect through fortycompany.com and our related digital properties, services, communications, and online experiences (collectively, the “Website”).
This Privacy Policy explains what information we may collect, how we use it, how we share it, how we protect it, and the choices available to you.
By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy.
1. INFORMATION WE COLLECT
Depending on how you interact with the Website, we may collect the following categories of information.
A. Information You Provide Directly
You may voluntarily provide information when you:
Submit a contact or inquiry form;
Request information about our services;
Request a consultation;
Inquire about a property or project;
Contact us by email;
Subscribe to a newsletter or mailing list;
Submit information regarding a development, property, company, or project;
Submit materials for editorial consideration;
Communicate with us regarding a business relationship; or
Otherwise communicate with The Forty Company.
This information may include:
Name;
Email address;
Telephone number;
Company or organization;
Job title;
Property or project information;
Mailing address;
Business information;
Communications you send to us; and
Other information you voluntarily provide.
Please do not submit sensitive personal information through general Website forms unless specifically requested.
2. INFORMATION COLLECTED AUTOMATICALLY
When you access the Website, certain information may be collected automatically.
This may include:
IP address;
Browser type;
Device type;
Operating system;
Approximate geographic location derived from IP address;
Referring website;
Pages visited;
Links clicked;
Time spent on pages;
Date and time of access;
Website interactions;
General usage information; and
Other technical information made available by your browser or device.
This information is generally used to operate, secure, analyze, maintain, and improve the Website.
3. COOKIES AND SIMILAR TECHNOLOGIES
The Website may use cookies, pixels, tags, scripts, local storage, and similar technologies.
Cookies are small data files stored on your device that may allow a website to recognize your browser or remember certain information.
We may use these technologies for purposes including:
Website functionality;
Security;
Remembering preferences;
Understanding Website usage;
Measuring Website performance;
Analytics;
Improving user experience;
Marketing and advertising, where applicable; and
Understanding the effectiveness of our communications.
Some cookies may be provided by third-party service providers.
You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect certain Website functionality.
4. ANALYTICS
We may use analytics services to understand how visitors interact with the Website.
These services may collect information such as device information, browser information, pages visited, approximate location, referral information, and interactions with the Website.
Analytics information helps us understand Website traffic, improve our digital presence, identify technical issues, and evaluate the effectiveness of our content and marketing.
Third-party analytics providers may process information in accordance with their own privacy policies.
5. HOW WE USE INFORMATION
We may use information we collect for purposes including:
Providing and operating the Website;
Responding to inquiries;
Providing requested information;
Communicating regarding our services;
Managing prospective or existing client relationships;
Providing marketing, media, photography, videography, editorial, and creative services;
Sending newsletters or other requested communications;
Improving the Website and its functionality;
Understanding Website usage and audience behavior;
Personalizing certain Website experiences;
Measuring marketing and advertising performance;
Detecting, preventing, and addressing fraud or security issues;
Complying with legal obligations;
Protecting our rights and property;
Enforcing our agreements; and
Carrying out other purposes disclosed to you at the time information is collected.
6. MARKETING COMMUNICATIONS
If you voluntarily subscribe to communications from The Forty Company, we may use your contact information to send newsletters, announcements, company updates, editorial communications, service information, or other marketing communications.
You may unsubscribe from marketing emails by using the unsubscribe mechanism included in the applicable communication.
Even if you opt out of marketing communications, we may continue to send transactional or administrative communications when necessary, such as communications relating to an inquiry, business relationship, transaction, security issue, or legal obligation.
7. HOW WE SHARE INFORMATION
We do not sell your personal information in exchange for money.
We may share information with third parties when reasonably necessary to operate our business and Website.
These parties may include:
Service Providers
We may use third-party providers for services such as:
Website hosting;
Website development;
Analytics;
Email delivery;
Customer relationship management;
Marketing;
Advertising;
Cloud storage;
Scheduling;
Security;
Payment processing; and
Other business operations.
These providers may process information on our behalf.
Business Partners and Clients
Where appropriate and permitted by law, we may share information with clients, business partners, developers, property owners, brokers, vendors, contractors, or other parties when necessary to fulfill a request or provide a service.
Legal and Safety Purposes
We may disclose information when reasonably necessary to:
Comply with applicable law;
Respond to legal process;
Protect our rights;
Protect the safety of individuals;
Investigate fraud or abuse;
Enforce agreements; or
Protect the Website and our business.
Business Transfers
If The Forty Company or substantially all of its assets are acquired, merged, reorganized, financed, or transferred, information may be transferred as part of that transaction, subject to applicable law.
8. THIRD-PARTY WEBSITES
The Website may contain links to third-party websites, including websites belonging to developers, real estate companies, brokers, advertisers, vendors, social media platforms, or other organizations.
We are not responsible for the privacy practices, security, content, or policies of third-party websites.
You should review the privacy policy of any third-party website you visit.
9. SOCIAL MEDIA
The Website may contain links, integrations, or features associated with social media platforms.
If you interact with these features, the applicable social media company may collect information about your interaction in accordance with its own policies.
Your interactions with social media platforms are governed by those platforms' respective terms and privacy policies.
10. REAL ESTATE AND PROPERTY INFORMATION
The Website may display information about residential and commercial properties, developments, developers, builders, architects, designers, brokers, and other real estate-related businesses or projects.
Some property information may be supplied by third parties.
The Forty Company may receive information from clients, developers, property owners, brokers, agents, photographers, architects, designers, or other project participants in connection with marketing or editorial services.
Property information appearing on the Website should not be interpreted as a representation that The Forty Company owns the property or controls the underlying property information.
11. INFORMATION ABOUT OTHER PEOPLE
If you provide The Forty Company with information about another person, you represent that you have the authority to provide that information and that doing so does not violate applicable law or that person's rights.
You should not provide another person's sensitive personal information unless it is necessary and you have appropriate authorization.
12. DATA RETENTION
We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business records, provide services, resolve disputes, enforce agreements, comply with legal obligations, and protect our legitimate business interests.
Retention periods may vary depending on the nature of the information and the purpose for which it was collected.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal and business requirements.
13. DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.
You are responsible for using appropriate caution when communicating sensitive information online.
14. CHILDREN'S PRIVACY
The Website is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps to address the information.
15. YOUR PRIVACY RIGHTS
Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.
These rights may include the right to:
Request access to personal information we maintain about you;
Request correction of inaccurate information;
Request deletion of certain information;
Request information about how your personal information is collected or used;
Opt out of certain marketing communications;
Object to or restrict certain processing;
Request a copy of certain personal information; and
Exercise other rights provided by applicable law.
The availability and scope of these rights may vary depending on your state of residence and applicable legal requirements.
16. NEW YORK RESIDENTS
The Forty Company operates in New York and seeks to comply with applicable New York privacy and data-security requirements.
New York residents may contact us regarding questions or requests concerning their personal information.
Where applicable law provides specific rights or procedures, we will process requests in accordance with those requirements.
17. OTHER U.S. STATE PRIVACY RIGHTS
Certain U.S. states have enacted comprehensive privacy laws providing residents with additional rights.
If you reside in a state that provides applicable privacy rights, you may be entitled to additional rights regarding the collection, use, disclosure, sale, or sharing of personal information.
Where required by applicable law, The Forty Company will honor such rights.
To exercise an applicable privacy right, contact us using the information provided below.
We may need to verify your identity before processing certain requests.
18. VERIFICATION OF PRIVACY REQUESTS
For security purposes, we may take reasonable steps to verify your identity before responding to certain requests concerning personal information.
The information requested for verification will be used only for the purpose of processing your request and maintaining security, to the extent reasonably possible.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
19. DO NOT TRACK
Some browsers provide a “Do Not Track” feature.
Because there is currently no universally accepted standard for responding to browser-based Do Not Track signals, the Website may not respond to such signals in all circumstances.
20. INTERNATIONAL VISITORS
The Website is operated from the United States.
If you access the Website from outside the United States, you acknowledge that information you provide may be transferred to, processed in, and stored in the United States or other jurisdictions where our service providers operate.
Privacy and data-protection laws in those jurisdictions may differ from those in your jurisdiction.
21. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
When we make changes, we will post the updated Privacy Policy on the Website and revise the “Last Updated” date.
Your continued use of the Website after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by law.
22. CONTACT US
If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact:
The Forty Company
Website: fortycompany.com
Email: [INSERT PRIVACY / COMPANY EMAIL]
Please include sufficient information for us to understand and respond to your request.
23. GOVERNING LAW
This Privacy Policy shall be governed by the laws of the State of New York, to the extent permitted by applicable law.
Nothing in this Privacy Policy is intended to limit any rights you may have under applicable privacy or consumer-protection laws.
24. ACKNOWLEDGMENT
By accessing or using fortycompany.com, you acknowledge that you have reviewed this Privacy Policy.
Last Updated: October 6, 2026